The main idea is to maximize space depending on the environment you wish the area to embody. Include white boards, note pads or flip charts throughout collaborative work areas. Incorporate huddle rooms that can be used at exhibit booths for impromptu meetings with a sense of privacy. Add depth to meeting spaces by playing quiet music in working and recharging spaces. Take advantage of decorating with muted tones (grayed, dulled or desaturated colors) in conversation spaces and bright hues in high-energy interaction areas. It's part of the meeting planner's job to design the event environment in such a way that caters to all needs. There are individual differences as well: Some people gain energy from exciting and stimulating presentations others recharge best during a quiet conversation in a serene space. The human brain requires balance - time for purposeful work, time for networking and socializing, time for reflection and time for fun. Make a commitment to accommodate attendees' spatial comfort and the result will likely be more traffic, attention and engagement. Even more, adding natural elements reminiscent of open space, such as plants or a backdrop of the beach, draws people near - their brains connect such imagery with positive feelings. The same idea holds true for buyer and supplier interactions on the exhibit floor: Displays, booths and interactions each seem more desirable when they're presented in an open, inviting and comfortable way.Īdding a foot or two to the width of any walkway is likely to generate more traffic in a given area, as extra space makes people comfortable on a subliminal level. Psychological spatial discomfort affects all industries: Herb Sorenson's Inside the Mind of the Shopper reveals that 85 percent of surveyed retail consumers report more satisfactory experiences when products are marketed in open settings. Opt for Open SpaceĬluttering the trade-show floor with booths and chairs narrows available walking space and leaves attendees feeling claustrophobic. Creating a Brain-Friendly Meeting Room 1. Sullivan, M.A., founder of BrainStrength Systems, dive into the psychology behind meeting room layouts and how planners can better cater to event attendees' neurological delights. Authors Janet Sperstad, CMP, director of the meeting and event management program at Madison College, and Andrea E. The following guide is excerpted from the Mindful Event Design: The Psychology of Physical Meeting Environments white paper produced by PSAV, a global event production company based in Schiller Park, Ill.
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